50-70% time savings
Marketing teams that systematically use AI tools such as ChatGPT, Claude, and Jasper report 50-70% time savings in content production. Your existing team can produce two to three times more output without sacrificing quality.
Onsite & Online
AI for Marketing
Practical AI applications for marketing teams - from content creation and campaign automation to data-driven personalization.
- 1 day
Practical training
- Hands-on
Immediately applicable
- EUR 4,490
Per person
- Certificate
Included
Target Audience
Who is this training for?
This training is designed for marketing professionals who want to apply AI in practice.
Content managers and copywriters
Who want to produce better content faster with AI tools.
Marketing managers and CMOs
Who want to strategically integrate AI tools into marketing processes.
Social media and digital marketing teams
Who want to automate campaigns and target audiences more precisely.
who want to apply AI effectively in daily marketing work.
Business Value
Why this training?
AI is reshaping marketing - stay ahead of the curve.
Stronger performance
AI-personalized campaigns can deliver significantly higher conversion rates. You will learn how to use AI for A/B testing, audience segmentation, and dynamic content adaptation to achieve measurable performance improvements.
Faster response cycles
In fast-moving marketing environments, speed matters. With AI-driven workflows, your team can produce social content in minutes instead of hours, analyze trends in real time, and adjust campaigns before competitors react.
Team enablement
Each team member learns how to optimize individual workflows - from email marketing and social media to competitive research. The result is a more autonomous team that uses AI as a daily productivity tool.
Competitive edge
Early adopters gain clear advantages. Personalized journeys, predictive analytics, and AI-assisted content production are becoming standard. Teams that start now move ahead faster.
Fast ROI
Training costs are often recovered quickly through productivity gains. A single AI-optimized campaign launch can justify the full investment.
Modules
Course Content
Flexible modules - scope and depth tailored to your needs:
Learning Outcomes
What you will learn
Practical capabilities you can apply immediately in your marketing work.
AI-assisted content creation
Produce text, image, and video assets faster using ChatGPT, Claude, Midjourney, and related tools.
Audience personalization
Use AI for more precise targeting and tailored customer communication.
Campaign automation
Automate and scale recurring marketing workflows with AI tools.
AI-powered marketing analytics
Analyze performance data, uncover insights, and forecast trends.
Prompt engineering for marketing
Write better prompts for common marketing use cases and tasks.
Ethics and brand integrity
Use AI responsibly while protecting brand quality and trust.
Included
What is included in the training
Everything you need to start applying AI in marketing immediately.
Live workshops
Hands-on exercises using real marketing tasks from your daily operations.
Prompt templates
More than 50 ready-to-use prompts for content, social, and campaigns.
Tool guide
Practical comparison and usage guidance for relevant AI marketing tools.
Certificate of completion
Official hypescale certificate for AI competency in marketing.
30-day follow-up
Email support for implementation questions in your marketing team.
Workflow blueprints
Prebuilt automation workflows for Make and Zapier.
Your Trainer
From practice, for practice
Martin Kogut
AI Consultant & Trainer
Martin combines deep AI expertise with hands-on marketing knowledge. He has helped many marketing teams apply AI tools productively across content production, automation, and data-driven personalization.
- Content automation
- Marketing analytics
- Prompt engineering
- Workflow automation
- AI strategy
FAQ